In a comprehensive refit of the Bayley Street facility, a new Digidesign Icon D-Control ES console - the first in Soho - has been installed in the main dubbing theatre and Icon D-Commands have been added to the smaller dubbing theatres two and three.
Two prep rooms have each been equipped with Pro Tools LE systems for voiceovers.
All the kit, worth around£200,000, was bought from audio post reseller Scrub and will plug into the facility's existing Avid media infrastructure.
“Pro Tools is now clearly established as the market leader and Scrub was able to demonstrate a very solid business case for making the move,” explained Edit Store co-owner Chris Rodmell.
The business case was based on scalability and the freedom to move and merge jobs. Edit Store will have different rooms of different types doing elements of an overall job but all the suites will be able to pick up where another has left off, regardless of size.
Recent work completed through the new suites includes a five-part HD and 5.1 surround-sound series for Five, True Stories, and the two-part ITV documentary, The Duchess in Hull, made by Spun Gold Productions.
The Edit Store offers post-production services including on and offline editing, grading, dubbing, voiceovers and sound design.
Scrub, a division of re-seller HHB Communications, specialises in the supply and support of Pro Tools systems and peripherals for post production.