Former Red Bee Media commercial director Ian Brotherston has joined Ericsson as head of its UK broadcast services division.

Brotherston joins from consumer review website Qype, where he was chief executive.

In his new role, he will lead Ericsson’s Chiswick Park-based broadcast business, which holds the playout contract for ITV’s suite of channels.

He will report to Thorsten Sauer, Ericsson’s global head of broadcast services.

Brotherston was commercial director at rival playout firm Red Bee Media from 2007 to 2009, where he was responsible for the commercial leadership of the company, including sales and account management, strategy and product management.

Ericsson entered the UK playout market in March last year when it acquired Technicolor’s European broadcast services division - including the UK, French and Dutch playout businesses - for £16m.

Ericsson launched its broadcast services business unit, which combines some of its telecoms expertise with Technicolor’s broadcast experience, at NAB in April.