NAB 2013: Ericsson has chosen Las Vegas as the setting for the launch of its Broadcast Services business.

The new division combines the firm’s Global Services unit, which provides support for telecoms operators, with Technicolor’s Broadcast Services division, which Ericsson acquired in July last year.

It wants to show how outsourcing technical and operation management is “the natural answer to broadcasters’ challenges”.

Ericsson head of broadcast services Thorsten Sauer said: “While the TV and media domain is becoming increasingly competitive, with a proliferation of new players and platforms, it is existing broadcasters that are in pole position to build on their brand profile and viewer loyalty to take the lead in the next generation of TV anywhere.

“But while these broadcasters are leaders in content, they face the challenge of adapting to a fast-changing and complex technological landscape, and of responding to viewers’ changing demands and patterns of consumption.

“Most broadcasters do not have the time, the scale or the infrastructure to adapt effectively to today’s technical challenges such as media asset management, multi-platform multi-screen delivery, archiving and disaster recovery.”

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