Evolutions has produced the new idents for inter-national satellite TV channel Motors TV. The sports channel wanted to build on a freshly created brand identity and logo reflecting the dynamic aspects of motorsport. The Evolutions design team, led by senior graphic designer Mark McKenna, used Discreet Flame and Smoke to composite footage from the channel's sports coverage into the animated Motors TV logo. Graphic designer Matt Gee created the new ident animation. The animated ident will air on Motors TV from Sunday (10 April).
Evolutions has produced the new idents for international satellite TV channel Motors TV. The sports channel wanted to build on a freshly created brand identity and logo reflecting the dynamic aspects of motorsport. The Evolutions design team, led by senior graphic designer Mark McKenna, used Discreet Flame and Smoke to composite footage from the channel's sports coverage into the animated Motors TV logo. Graphic designer Matt Gee created the new ident animation. The animated ident will air on Motors TV from Sunday (10 April).