Instead of exhibiting in April the film scanning, colour grading and colour management systems maker will spend its time engaging directly with current and prospective customers.
Mike Grieve, FilmLight sales director, said: “With many of our customers having already indicated that they may not be attending NAB, we have decided to concentrate on taking our technology directly to them. Recent key orders in the US, Asia, Middle East, and Europe validate this decision to be the right one for this year. ”
Quantel, Apple and Red Digital Cinema have all decided against going to NAB this year.