BBC Future Media & Technology (FM&T) has appointed Microsoft’s Daniel Danker as general manager for programmes and on-demand, a role that includes responsibility for the iPlayer.

In his new role Danker will be responsible for delivering the creation of high quality online products and services for the BBC’s archive, programmes, channels and stations.

He will also work closely with the Audio & Music and Vision divisions and will lead a team designing and building products that deliver television and radio programmes and services across a range of devices.  

Danker will manage and develop BBC iPlayer, and search functionality across BBC Online as a whole.

He will take up his new role on 20 September 2010.

Director of BBC FM&T Erik Huggers said: “The BBC iPlayer has been a great success, and as video and audio-on-demand comes of age we want to stay ahead of our audiences’ expectations by developing and delivering world-class products. In Daniel, we’ve hired a great talent with a proven track record in product development, and I’m very happy to welcome him to the team.”

Danker joins the BBC from Microsoft, where he helped to develop Mediaroom, the company’s internet-connected TV platform.

Danker said: “The BBC iPlayer has transformed the way people interact with media in the UK. We are still at an early stage in this evolution, however. The BBC is uniquely positioned to drive the next wave of change through its roles in content creation and distribution.”