Three former colleagues from Red Bee Media have joined forces to open a new branding agency called The Council. 

Former Red Bee head of design Jeff Conrad becomes managing director of the new company alongside executive creative director Kevin Hill and director of production Sophia Pendar-Hughes.

The trio’s credits include the launch of Dave, a multi-platform re-launch of BBC3 and a corporate re-brand of ITV.

Conrad said: “At The Council our vision is simple: to create good brands that make people’s lives better. We’re not about the quick fix, we believe that to build a good brand, it’s got to be built it to last, and that takes effort on both sides.”

The company’s first jobs will be for BSkyB and the Shine Group in the UK, The Home Shopping Service in France and MDR Fernsehen in Germany.

Conrad is currently retained as a consultant by the Spanish satellite platform DIGITAL+.

The Council was founded in September 2010 and is a privately owned limited company.