The move followed an earlier outlay of around £2m on HD as well as the purchase of HD kit to support its post-production customers. The decision to invest in high-definition equipment is influenced by the growing popularity of reality TV formats and live sports coverage.
'We respond to market forces and there are a growing number of enquiries coming in for HD, especially for reality TV shows, sports and live studio work,' Gearhouse chief executive John Newton said, commenting on the company's push with HD.
The 56 lenses purchased from Canon include several each of the XJ72, HJ40, XJ25, HJ21, HJ11 and XJ100 lenses. The XJ100 lenses are the only two available in the UK at the moment and the company has a further two on order from Canon.
The company will also offer its broadcast customers an all-format, multi-camera HD fly-away system that can be transported and used anywhere in the world.