Create an off-the-wall title sequence for Ryan Sampson’s new reality prank comedy show.
Creative Light Creative
Brief Create an off-the-wall title sequence for Ryan Sampson’s new reality prank comedy show.
How it was done The sequence, created by Ant James and Jamie Thodesen, embraced the random nature of show. The team used lo-fi video styles associated with social media and YouTube. These were mixed with TV noise and distortion to suggest the modern, multi - channel digital age. Flicking from channel to channel, Thodesen subverted the world of digital multichannel broadcasting. He cut the sequence using a mixture of footage from the show and green screen scenes in Premiere Pro and After Effects to layer and create digital distortion. At Sampson’s request, designer Max Joseph created a custom digital stretch effect, which has also been incorporated into the show as a transition element.
Watch it Tuesdays, 10pm, ITV2