4Creative approached the Soho facility to assist in the realisation of an ambitious script which juxtaposes a mundane scene against a spectacular stunt.
The spot sees two deadpan bus passengers having a discussion about Channel 4's new ‘Watch On Line' service.
The ad is so pared back that one asks where all the ‘clever bits' are. At which, the bus performs a high-octane leap through a ring of fire.
Absolute had six days to create the effect. The team built and animated the leaping bus in 3D using Maya.
Several plates of the road were shot where cars were rocked to show the impact of the bus' landing.
Dust particles and other such embedding devices were also shot in-camera.
With just six days between wrapping the shoot and being on-air, Absolute worked closely with the director and his team in order to achieve the finished promo.
Post Production: Absolute
3D: Richard Nelson
Flame: Pheng, Nathan Kane and Peter Smith
Combustion: Daniel Leatherdale
Creatives: Brett Foraker
Production Company: 4Creative
Director: Tom Tagholm
Production Company Producer: Gwilym Gwillim
Audio: Grand Central