The IABM (International Association of Broadcasting Manufacturers) has appointed Caryn Cohen to the newly created role of director for North America.
Cohen will be the IABM’s main representative in the US and Canada, leading its operations and business development in the region.
Her key responsibilities include supporting existing members, recruiting new members and developing new business relationships.
IABM chief executive Peter White said: “In trying to serve a global industry, it is clearly crucial to have strong leadership in North America, and Caryn brings the right balance of industry knowledge, experience and passion to this new role.
“The appointment will enable us to serve our existing members better, reach out to potential members with clear and solid value propositions, and develop additional programs that address the needs of North America.”
Cohen joins the IABM team from the Dundee Hills Group, where she was founding partner of Wall Street Communications.
She will remain as a shareholder in Dundee Hills and continue to serve on its board.
Cohen says: “Being immersed in the marketing and PR side of the industry for the last 18 years allowed me to get very close to a large number of manufacturers, service providers, and industry organisations.
“I think that level of familiarity with the industry as a whole, should serve IABM members well and will also help me direct the IABM toward offering new member benefits and services.”