NAB 2016: Imagine Communications is making three more of its broadcast applications available on the Microsoft Azure cloud platform.


The products are Versio for playout, SelenioFlex Live for encoding and xG Ad Insertion for Multiscreen.

Microsoft Corporation corporate vice-president Steven Guggenheimer (pictured) said: “Together we are providing broadcasters, content distributors and others with the ability to reduce time-to-market while moving from a capital-intensive business to a pay-as-needed operational model.”

The Azure-based applications will be on show at NAB.