NAB 2016: Imagine Communications is making three more of its broadcast applications available on the Microsoft Azure cloud platform.

Steve-Guggenheimer-Microsoft-on-right

The products are Versio for playout, SelenioFlex Live for encoding and xG Ad Insertion for Multiscreen.

Microsoft Corporation corporate vice-president Steven Guggenheimer (pictured) said: “Together we are providing broadcasters, content distributors and others with the ability to reduce time-to-market while moving from a capital-intensive business to a pay-as-needed operational model.”

The Azure-based applications will be on show at NAB.

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