Roland Woolner is head of visual effects at Unit Post Production.

What effect are cheaper effects packages having on the industry?
The impact on the VFX market is tangible but limited. An off-the-shelf PC and some VFX software provide a high-end tool for emerging talent, enabling students and enthusiasts to compete artistically with seasoned effects operators. While this competition is healthy, broadcast post-production demands more than home-studio talent. Speed, accuracy, communication, supervision and support are essential, as is the right technical delivery.

Is the quality of VFX on TV going up or down?
The level moves forward, as does audience expectation. R&D from features feeds down to cost effective techniques for TV.

How is the market for VFX for TV changing?
Film type effects, such as large-scale set extension, bullet-time and CG creatures, are steadily becoming the norm in drama, documentary and commercials. The new generation of broadcast producer is more effects aware, and more experienced at using technology and digital artistry to deliver bangs for bucks.

What about sub-contracting VFX work overseas? Is this a sensible market development or does it undermine the status of the VFX industry in the UK?
Culture and values associated with creating a piece of artistic content vary considerably around the globe. Producers need to trust their artists and have a direct contact. Subcontracting has financial advantages for certain applications but shouldn't undermine the creative reputation of the UK VFX industry if handled properly.