Under the terms of the deal, Ionoco's integrated technology system will be available as part of the distribution package that ITV offers buyers around the world, and at markets such as next week's MipTV.
The Colour of Money, hosted by Chris Tarrant in the UK, features specially designed cash machines that deliver money to contestants based on how good they are at holding their nerve.
Ionoco founder and chief technology officer Chris Goss said: “We worked with 12 Yard from a very early stage to develop a state-of-the-art technology solution. The system has been developed to be rolled out smoothly and cost effectively to international markets.”
The Ionoco technology used on The Colour of Money is a self-contained system that controls the game play functionality of the show.
Based on the proprietary Ionologic software platform and controlled by a single operator, it provides synchronised graphics feeds to the cash machines, transmission and video walls, as well as triggering, lighting and sound effects.
ITV global content director of formats Remy Blumenfeld said: “We're looking forward to launching the format at MipTV, which will include offering our broadcast partners the opportunity to use Ionoco's technology as part of its integrated production.”