ITV has signed a deal with Adobe to use its script development software for the broadcaster’s long-running soaps Coronation Street and Emmerdale.
ITV chief technology officer Paul Dale said the software was in keeping with the broadcaster’s long-term aims because it is scalable and cloud-based.
Adobe Story can be used in an offline and online mode, allowing production teams to collaborate on scripts.
It also turns script content into metadata that can remain with the content for use during the production and post process.
Dale said: “Adobe Story combines scripting and production scheduling, as well as bringing metadata to the heart of our creative process, which will save us valuable planning and production time.”
In July, ITV announced that it had signed deals with Apple and Google to encourage more web-based communication and collaboration.