Ged Mansfield to lead unit focusing on formats and new technologies at A Real Bug’s Life indie
ITV Studios factual producer Plimsoll Productions has launched a digital division to develop digital formats and explore emerging tech.
Leading the division is Ged Mansfield, who will serve as creative director of development and digital, reporting into head of Plimsoll USA Alan Eyres.
Mansfield will oversee Plimsoll Digital’s remit to develop digital formats and explore emerging technologies, looking at responsible uses for generative AI with the aim of empowering creatives and advance storytelling.
The digital division will make use of Plimsoll’s extensive programming archive and unseen footage across natural history, adventure, documentary and factual entertainment.
Mansfield will also work in tandem with ITVS’s nascent digital sibling Zoo 55, which manages Plimsoll’s YouTube presence and Fast channels.
Mansfield had previously served as creative director of development and has been a key force behind many of Plimsoll’s series since 2015 including helping to secure commissions for A Real Bug’s Life (Disney+/National Geographic), Tiny World (Apple TV+), Animal (Netflix) and upcoming series Shark! Celebrity Infested Waters on ITV1.
Eyres said: “Ged’s unique ability to combine vision, production expertise and compelling narratives makes him the ideal leader to craft narratives that captivate audiences across platforms.
“His promotion underscores his exceptional leadership and our commitment to embracing new tools and formats to amplify authentic stories.”
Mansfield added that the new division signified “an exciting new chapter — not just for me, but for the way we think about content.”
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