
Jonathan Broughton
Broadcast Intelligence lead analyst
Contact info
- Tel:
- 020 8102 0885
- Email:
- jonathan.broughton@mbi.london
FeaturesBroadcasters need to embrace new platforms to access changing audiences
Channels must evolve into multi-media platforms
FeaturesCross-media partnerships hint at a deeper consolidation to come
Consumer gatekeepers will broaden carried services



FeaturesVoD rights and public broadcasters
Public services augment their content deals for the streaming age


FeaturesChannel 4 faces down advertising downturn
Broadcaster’s £250m cost savings may be painful, but will see it through the coronavirus
FeaturesThe production sector pushes back
The impact on the production sector and its response to the Covid-19 crisis
FeaturesAnalyst opinion: Netflix results mask coronavirus threat
A slowing of the original content pipeline will reveal itself later this year
CommentAnalysis: Netflix results mask coronavirus threat
A slowing of the original content pipeline will reveal itself later this year, writes Jonathan Broughton
FeaturesAnalyst opinion: Lockdown has scotched Quibi’s strategy
Quibi was never supposed to be a Netflix killer
CommentLockdown has scotched Quibi’s strategy
We may never know if the audience the mobile-only service’s owners were chasing actually exists, writes Broadcast Intelligence’s Jonathan Broughton
FeaturesUK Viewing Trends - PSB channel genre analysis
Overnights data reveals changes in transmitted and consumed genres
FeaturesITV’s advertising reckoning
Ability to meet strategic advertising ambition is on rocky ground
FeaturesNetflix: Profitability and Content in 2020
How could a move towards long term profitability affect its content strategy?
FeaturesWhat does BritBox mean to ITV?
Will the service be able to deliver on revenue and subscribers for ITV as it predicts? And does it matter if it doesn’t?
FeaturesNetflix: A slave to its audience?
Broadcast Intelligence explains Netflix results through the lens of its release schedule
FeaturesIs Pluto TV the final piece of the VoD puzzle?
AVoD is fast becoming the home of library content


















