All articles by Kate Bulkley – Page 5
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CommentWinter’s coming for commercial TV
Broadcasters face big battles as ad spend falls and digital platforms grow, says Kate Bulkley
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CommentPlaying the digital name game
Branding is key in the online ecosystem and TV content is especially strong
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CommentTV takes fight to digital giants
Sky-Virgin deal shows the gloves are off in the battle for advertisers
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CommentDigital media is starting to bite
Creative solutions are needed to combat declining linear audiences
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CommentAmazon delivers a blow to live TV
Channels service is a big threat to pay-TV platforms like Sky and Virgin, says Kate Bulkley
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CommentLightning strikes at Liberty Global
Broadband project is important but original content is what matters most, says Kate Bulkley
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CommentFocus on digital revenue is key
As linear ad spend declines, broadcasters must monetise VoD services
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CommentTech and talent the perfect mix
Digital techniques produce stunning results but artistry still has a part to play
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FeaturesA bigger pie to share around
Combined UK indie turnover is up 2% year on year, boosted by the deep pockets of the global digital players and the continuing popularity of big-budget drama.
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CommentFinding an answer to fake news
Untrue stories on social media are the real concern, says Kate Bulkley
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CommentSocial media eyes TV invasion
Learning to engage with audiences differently is key, says Kate Bulkley
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CommentThere’s a new game in town
It’s all about green-lighting projects at speed, says Kate Bulkley
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CommentStreaming services strike gold
Globes mark tipping point for Netflix and Amazon, says Kate Bulkley
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CommentA giant leap for broadcasting
Where Nat Geo has boldy gone, others will follow, says Kate Bulkley
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CommentTime to bulk up or fall behind
Context is everything for AT&T/Time Warner merger, says Kate Bulkley
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CommentFrom connectivity to content
Liberty is switching strategy to keep up with rivals, says Kate Bulkley
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NewsEurosport boss: BBC Olympics deal made reputational sense
Eurosport chief executive Peter Hutton has revealed that failing to strike an Olympics deal with the BBC would have been a PR blunder for the new rights holder.