All articles by Kate Bulkley – Page 3
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CommentChannel brands are losing power
As ecosystem changes, content creators need to rethink how they value IP, says Kate Bulkley
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Comment‘Big local’ is key to SVoD wars
With giants like Disney entering the fray, niche players need a global mindset, says Kate Bulkley
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CommentAre PSBs up for the SVoD fight?
As more streaming services launch, broadcasters are learning to push back, says Kate Bulkley
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CommentTeaming up to beat the SVoDs
VoD and joint ad platforms can help broadcasters carve out a healthy future, says Kate Bulkley
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CommentStaying ahead of the game
Broadcasters have to think outside the linear box to keep pace with rivals, says Kate Bulkley
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CommentFight for rights is hotting up
Original programming is key to BBCS’ feud with Discovery over UKTV, says Kate Bulkley
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NewsReducing complexity key for Endemol Shine
Chief executive Sophie Turner Laing reveals plans to reshape the business after it failed to find a buyer during last year’s sales process
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CommentNetflix faces bumpy road ahead
As rivals raise their game, the SVoD player needs to look beyond content, says Kate Bulkley
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CommentTV is facing a voice revolution
Broadcasters must up their game as Alexa and co start to kill off the remote, says Kate Bulkley
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CommentGetting into bed with advertisers
Broadcasters are wising up to the potential of airtime-for-equity deals, says Kate Bulkley
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CommentFans come first for broadcasters
User data is key to keeping hold of audiences and maximising revenues, says Kate Bulkley
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CommentWhy Sky is worth £30bn to Comcast
Acquisition gives US cable giant more ammunition in battle with tech players, says Kate Bulkley
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CommentWinning over a new generation
Competing with the tech giants means being creative with deals and IP, says Kate Bulkley
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CommentWhy are the FAANGs not biting?
Endemol Shine has attracted a wide range of bidders – but no big tech firms, says Kate Bulkley
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CommentThe magic formula for short-form
NewTV’s ‘freemium’ model could be the key to mobile video success, says Kate Bulkley
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CommentUKTV can be key to PSB alliance
Ownership and future strategy is just as important as Virgin Media spat, says Kate Bulkley
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CommentFlicker of vulnerability in Netflix
As the king of the streamers wobbles, will its competitors zoom in? asks Kate Bulkley
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CommentThey thought it was all over…
C4’s experiments with ‘contextual’ advertising put TV back in the game, says Kate Bulkley
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CommentMaths Men are the new Mad Men in a data-driven world
Cannes Lions shows where the power lies in the advertising industry, says Kate Bulkley
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CommentPower swings to rights holders
Discovery’s PGA Tour deal highlights rise of direct-to-consumer offerings, says Kate Bulkley