Liberty Livewire-owned post facility 4MC has replaced managing director Ray Adams with post supervisor and co-producer of HBO's Band of BrothersBruce Everett, writes Will Strauss
Liberty Livewire-owned post facility 4MC has replaced managing director Ray Adams with post supervisor and co-producer of HBO's Band of BrothersBruce Everett, writes Will Strauss.

Everett, who is currently Liberty Livewire vice-president entertainment TV, has worked internationally as an online editor and post-production supervisor but has no previous management experience. He takes over as managing director on Monday (16 September). Adams has been promoted to the position of Liberty Livewire director of group sales entertainment TV.

Everett, who won a Golden Globe for his work on Band of Brothers, says he wants to turn 4MC into the leading drama facility in Europe, concentrating the business on what he calls 'event drama' and 'high-end TV features'. 'This is a brilliant chance to run what is potentially the best drama facility in the UK,' he told Broadcast. 'We want to be a centre of excellence and, with the business support I have from Liberty Livewire, I doubt anyone will recognise 4MC in 12 months time.'

Despite his lack of management experience, Everett brings to the role an extensive knowledge of client demands, having been one himself. 'I've spent the past 10 years making a nuisance of myself in facility houses around the world so I thought it was about time I let them get their own back,' he said. 'Liberty Livewire has given me a chance to bring a unique client perspective to its drama facilities business in London.'

Adams, who also starts his new job on Monday, has 37 years experience in post-production, working at Colour Film & Video Services, Universal Film & Video (as both deputy laboratory manager and then managing director) and Technicolor. He was appointed managing and sales director of the Soho Group in 1990 and then managing director of West One in 1998. Last year, Adams was made managing director of 4MC's new entertainment television division.

'With Ray's new appointment, we now have possibly the most experienced sales director in the traditional television post community in London,' said Liberty Livewire Europe president, television Mark Hewitt. 'This is a great base from which to push forward into new markets and create strong relationships with new clients.'

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