Liquid TV has created the brand identity package for Challenge's new evening zone, Player. The Player zone will feature original programming, movies, documentaries and interactive game shows. Six narratives were composited into a distinct red, black and white layout to give the idents the look and feel of a vintage filmic title sequence. Design agency Addiction produced the Player logo. The images were composited by head of animation Gabriel Edwards on Cyborg and Shake compositor Viv Jim. The campaign runs from Thursday (21 April) on Challenge.
Liquid TV has created the brand identity package for Challenge's new evening zone, Player. The Player zone will feature original programming, movies, documentaries and interactive game shows. Six narratives were composited into a distinct red, black and white layout to give the idents the look and feel of a vintage filmic title sequence. Design agency Addiction produced the Player logo. The images were composited by head of animation Gabriel Edwards on Cyborg and Shake compositor Viv Jim. The campaign runs from Thursday (21 April) on Challenge.

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