MetraWeather has launched a new weather graphics portal for broadcasters, kicking off with forecasts for the upcoming World Cup matches in Brazil.

The ClipStore portal enables news producers and editors to review, purchase and download location-specific weather clips.

ClipStore will launch with forecasts and weather news for major European cities and countries.

Alongside the European clips, ClipStore will also offer match-by-match forecasts for the football fixtures in Brazil over June and July.

MetraWeather media general manager Angus Swainson said: “Weather used to be in the news. Now it is the news. Broadcasters recognise that leading their news programming with compelling weather bulletins is a powerful drawcard for viewers and advertisers looking for a highly-engaged audience.”

MetraWeather’s clients include the BBC and Nine Network in Australia.

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