London-based post-production outfit Molinare has revealed that its long term strategy will be based primarily around attracting productions through the quality of its work, as opposed to being required to make equity investments. 

The decision comes at a time when an increasing number of post-production companies are choosing – or being required – to offer equity investment in order to secure work on feature films, partly due to a growing expectation from producers that post houses will be able to provide them with the final piece of equity to complete their financing jigsaw.

Whilst Molinare will continue to invest in features, its head of business Richard Conway [pictured] told Screen that it would “no longer be the primary driving force.”

Molinare is currently working on the post production for Eran Creevy’s hotly anticipated second feature Welcome To The Punch, Jon Wright’s monster movie Grabbers, Dustin Hoffman’s Quartet as well as Julian Temple’s upcoming project This Is London, none of which have involved an equity investment from the company, although it has put some investment into Lionsgate’s forthcoming Keith Lemon feature, Keith Lemon: The Film.

“Our fortunate investment in The King’s Speech was a lightning strike. We must not assume it will ever happen again. That does not mean we are not investing at all, but the financing we can provide is no longer the primary driving force to attract film makers to Molinare, the quality of the post production is,” said Conway, who joined Molinare in late 2008 following its takeover by Century Communications.

“Many in the industry have become uncomfortable with post houses dictating as to what they can and cannot have within the restraints of an investment deal. It’s refreshing to see more and more respected industry figures working with Molinare through choice not necessity,” explained Conway, who points to the company’s multimillion pound two-year refurbishment plan – including a new grading theatre, equipment upgrades, client hospitality and an expanded VFX department – as helping to attract film and TV productions.

As part of a year of change for the company, there have been several high profile appointments, including Asa Shoul, who is joining the company this month as a senior colourist. Shoul’s credits include Kick-Ass and Clash Of The Titans. He is also known for grading high profile TV dramas including HBO’s Generation Kill and StrikeBack: Project Dawn.

John Palmer was appointed as head of digital film services in October, with a remit to develop Molinare’s archive/restoration, whilst Meg Guidon and George Zwier joined the VFX department last year.