MTV has spent£2m upgrading the infrastructure of the master control room (MCR) at its transmission and media centre in Camden.

The new HD resource, which also houses MTV's studios, will enable the music channel broadcaster to operate more than 50 channels and handle multiple incoming circuits via satellite or fibre from a single centralised control centre.

The design and build was completed in-house by MTV's systems engineering team. The whole project took 36 months to complete.

Technology project manager Rob Cranfield said that the new facility will help MTV and its external broadcaster customers stand out in a crowded market.

“With the number of channels rapidly growing, it is becoming more difficult for broadcasters to differentiate themselves and retain viewers for a period of time,” he said.

“The new MCR facility allows us to not only ensure maximum efficiency, but also to better monitor the quality and production of MTV's programming.”

The refurbished control room includes a Pro-Bel Sirius router, MVP multi-image display processor technology from Evertz, a new monitor wall featuring three Christie rear projection cubes, a Tektronix video analysis system and Telex talkback.

The infrastructure of the control room has been rebuilt, moving all incoming and outgoing lines to and from BT and Arqiva onto better systems for more diversity.

MTV will launch MTV HD around Europe from next week and in the UK by the end of the year.