Red Bee Media has appointed former Technicolor VP Alan Wright as its new chief commercial officer.

Wright, who started his new job last week, will take full responsibility for Red Bee Media’s consolidated commercial organization and report directly into chief executive Bill Patrizio.

“Alan is a seasoned executive who brings with him an extensive knowledge of the broadcasting industry,” said Patrizio. “His understanding of the markets which Red Bee Media competes in as well as his unique insight into the converging worlds of future and new media will make him a fantastic addition to the team.”

In his most recent role he was the senior VP of business development, sales and marketing for Technicolor Digital Content Delivery.

Prior to joining Technicolor he led business development for many of Motorola’s high-profile global businesses in Europe, the Middle East, Africa and India.

He has recently been appointed a Fellow of the Institution of Engineering & Technology.