Panasonic inks deal with Aframe to sell licences in UK

It builds on last year’s agreement, when Panasonic’s US arm teamed up with Aframe to create a network of upload centres.

The licences will be available to UK users directly from Panasonic Europe, with a soon-to-be-announced network of resellers also set to offer access to the service.

The deal will initially focus on the UK, with a roll out in Europe set to follow.

“This really widens our ability to reach people,” said Aframe chief executive David Peto.

“Panasonic is also looking to bundle Aframe with its cameras, which will help them to provide a unified solution.

“Compared with a standard Aframe package, those buying Aframe with a Panasonic product will have double the amount of users who are able to access the service, as well as twice the amount of storage,” said Peto.

From January 28, Panasonic will also sell Aframe licenses in the US through its network of Panasonic pro video resellers.

“Our partnership with Aframe delivers a further improvement to Panasonic’s well-established, popular file-based workflows, and provides our customers with an attractive value proposition: a complete P2 workflow solution without requiring IT hardware,” said Panasonic Systems Communications Company of North America senior business development manager Michael Bergeron.

“Moreover, our technology partnership enables an evolving and improving workflow that is particularly conducive to Panasonic’s latest AVC codecs for P2: AVC-LongG and AVC-Proxy were imagined with platforms like Aframe in mind.”