Panasonic has formed a partnership with broadcast kit supplier WTS Broadcast.
The deal will see WTS Broadcast sell Panasonic’s pro broadcast equipment to markets including systems integration and live events.
Panasonic Professional Camera Solutions group manager Nigel Wilkes said: “WTS is the ideal partner to help us expand our market presence.
“The company’s extensive experience and diverse industry knowledge in offering complete end-to-end broadcast solutions offers a natural fit with the Panasonic platform of professional camera products.
“They will be able to expand on our established relationships with international broadcasters, as well as their excellent network and customer base in our traditional vertical markets.”
WTS sales manager Duncan Payne added: “Panasonic has an impressive portfolio of products, and our in-house technical expertise at WTS makes it a strong partnership.
“The forthcoming move to AVC Ultra is an exciting one, and the technology advancement to microP2 opens up new opportunities for us.
“Panasonic’s pan and tilt solutions are industry standard now, so with our large systems integration division offering bespoke technical solutions, we look forward to a productive relationship”