Fitness firm selects Forbidden Technologies platform to edit its on-demand virtual classes
Fitness technology firm Peloton has chosen Forbidden Technologies’ Blackbird platform to edit its on-demand virtual classes.
Based in the US, Peloton sells exercise bikes with virtual fitness classes available to its one million rider community - both live and on demand.
Equipped with a 22-inch HD screen, each Peloton bike allows riders to experience 14 daily live and 8000 plus on-demand classes which are available in lengths of 5 to 120 minutes.
Peloton will use Blackbird to edit all the daily rides given by its cycling instructors from its two studios in New York and one in London.
Peleton was founded in 2012, and is backed by investors including NBC Universal.
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Ian McDonough, CEO of Forbidden, said: “Blackbird is gaining real traction in the US. Last year, we announced TownNews had selected Blackbird to provide production infrastructure to Meredith Corporation’s 17 regional news networks and we have growing adoption in the sports industry, including eSports. Blackbird was chosen for the live pro-celebrity ‘Fortnite’ event in Los Angeles and is being extensively used in the live clipping of major US and European sports by Deltatre and others.”