Perform, the digital media broadcasting company, has bought an end-to-end workflow from Avid that includes its Interplay and iNews technologies.

The company says the new installation will be used to manage both its own content and the content that it looks after on behalf of sports clients such as Chelsea Football Club.

Perform currently streams more than 15,000 live events each year alongside short form VoD highlight packages distributed to the web and mobile phones and complete games streamed on the internet after the game has finished.

Andy Measham, chief operating officer at Perform, said: “This all-digital environment makes it much easier, safer and quicker for us to create, manage, distribute and repurpose our clients’ assets, whenever and to wherever they want.”

iNews will be the hub of Perform’s new broadcast workflow, integrating journalists in the field with its producers and editors on site to ensure content can be viewed remotely during post-production.

Interplay will provide for media and metadata sharing across projects. Two new Avid NewsCutter DX finishing systems complete the new investment.

The current set-up at Perform enables the company to ingest sporting content from fibre, satellite, tape and FTP transfer into 10 AirSpeed servers controlled by a capture manager.

Completing the system are two 16TB Avid Unity ISIS media networks and their existing Interplay, as well as seven Avid NewsCutter systems, one Media Composer and a Nitris.