Red Bee Media has won the contract to deliver video and metadata for PictureBox, Virgin Media’s on-demand movie service.


The company has increased its HD capability in order to deliver 28 films and associated metadata every month on a weekly refresh cycle.

Content is sent by PictureBox to Red Bee Media where it is transcoded and goes through quality control.

The metadata is then stored and re-versioned in Red Bee Media’s TeleView metadata platform and delivered to Virgin Media’s cable platform, where it is made available for viewing on demand to PictureBox subscribers.

Jeremy Sedgley, head of emerging platforms at Red Bee Media said: “Not only has this enabled us to further strengthen our relationship with Virgin Media, it has also allowed us to increase the capability of our HD offering and create a new interface between Red Bee Media and Virgin Media.”

Red Bee already handles content and metadata for the BBC’s iPlayer service on Virgin Media and delivers playout services to Virgin Media TV.

PictureBox provides recent and library feature films, such as Fear and Loathing in Las Vegas (pictured).

Julia Smith, head of TV product at Virgin Media: “Our customers love movies on demand and they’re watching millions of films every year. PictureBox is a great addition to our service.”