Zig Zag Productions, The Mews, Sumners, Aframe, Cosgrove Hall Fitzpatrick and The DIA Group are part of a shortlisted consortium that has bid to take over the Olympic broadcast and press centre after the London games.
The production and post companies have thrown their weight behind iCity’s bid, which is one of three outfits vying to become the long-term tenant of the 1 million sq ft of commercial space.
iCity, which is a subsidiary of data centre company Infinity, wants to turn the Stratford site into a “world-leading centre for technological expertise”, which will be based around a £350m cloud computing centre.
“The location in the heart of London would be great for a data centre, but for it [iCity] to be a successful bid, it needs to be more than a utilitarian building,” Infinity chief marketing officer Nigel Stevens told Broadcast.
iCity is competing against rival offers from sport consortium Oxylane Group and UK Fashion Hub, which wants to create a centre for wholesalers and buyers.
The DIA Group, a support services company to the creative industries, is leading the media aspect of iCity’s bid.
Chief operating officer David Brady said: “To fill more than 250,000 sq ft of media space in iCity there needs to be attractors - companies such as production firms that are high up the food chain.”
Brady said that having production firm Zig Zag and animation company Cosgrove Hall Fitzpatrick supporting the venture would help to draw in support services and post-production firms.
Gareth Mullaney, chief executive of post company The Mews, said he had been watching the regeneration of London’s East End with interest.
He said: “Having seen what has been achieved in Salford, we are proud to have our name attached to such an exciting development for London.”
Manchester-based post house Sumners has also pledged to support the bid, with a view to connecting the Stratford site with the MediaCityUK campus in Salford.
Aframe chief executive David Peto added: “The key is to attract creative companies; pure connectivity is not that exciting. How often does the TV and film industry have access to a stunning, purpose-built building with a data centre? This is the future [of TV and film production].”
The Olympic Legacy Company will appoint a tenant this summer.