Prime Focus makes stereo 3D investment

The spending spree includes a new 65,000 sq feet world HQ in Mumbai that will house seven stereo 3D theatres, 600 artist seats and a complete slate of visual effects, post and production services.

At its Hollywood studio, efforts will be re-focused on delivering stereo 3D creative services including 2D-to-3D conversions and stereo 3D editorial and visual effects for film, television, advertising and mobile content.

To support this expansion, the company is adding 200 new artist seats and has upgraded much of its pre-existing post infrastructure such as DI suites, telecine bays, and theatres to stereo 3D-capable spaces that include both RealD and Dolby stereo projection.

In addition, plans are underway to build a new 45-seat stereo-enabled screening room.

At Prime Focus in London, the company plans to expand into a new space that will accommodate an additional 200 visual effects artists.

A spokesperson for the company said that no further details on the London expansion are being made available at present.

“All of these efforts are in response to the growing demand from our clients who’re clamoring for high-quality S3D content,” said Namit Malhotra, global chief executive and founder of Prime Focus.

“Our global expansion will give us the capacity to support many more projects simultaneously.”

Warrner Bros. Pictures and Legendary Pictures used Prime Focus for the 3D conversion the feature film Clash of the Titans (pictured).