The AI-created presenters will introduce musicians and songs with jokes, fun facts and trivia relating to the artist, song and music
AI-generated virtual TV presenters will host a TV music channel on FastStream Interactive’s forthcoming interactive TV music channel, ROXi.
The AI-created hosts will introduce music videos on the channel, which will initially launch on US broadcast TV and on Sky in the UK and Ireland.
The AI presenters introduce musicians and songs with jokes, fun facts and trivia relating to the artist, song and music.
“ROXi’s innovative new virtual TV presenters bring a new level of entertainment to interactive TV, delivering far more engaging viewer experiences than would be possible if we were using normal TV production facilities and actors,” said Rob Lewis, CEO of FastStream Interactive. “With AI we can have ROXi presenters introducing Beyoncé from a yacht moored off her favourite Caribbean Island without having to hire and fly in a production team or charter the yacht.”
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Commenting on the recent uproar in Hollywood about virtual actress Tilly Norwood, Lewis added: “We understand why some actors and presenters are worried about AI. We believe this technology has the power to transform TV entertainment, making it far more interactive, contextually relevant, and entertaining, especially for younger consumers. Ultimately, we need to embrace AI generated talent and interactive TV experiences if we’re to attract younger viewers on TV.”
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