Company claims propietary pipelines can reduce budgets and timelines by over 50%
The Charismatic Group has launched an AI production studio, called Charismatic.studio.
Charismatic.studio provides full-service generative AI production for indies, production companies and agencies from a team that includes VFX, editing and production professionals as well as AI artists.
It claims that its propietary pipelines can reduce budgets and timelines by over 50%, creating output that is spefically engineered for broadcast. It can also produce VFX on non-AI content.
Guy Gadney, CEO of Charismatic, said: “The industry is at a pivot point where AI is no longer just a buzzword, but a fundamental requirement for staying competitive. Charismatic.studio isn’t just about doing things faster; it’s about empowering creators and networks to produce high-calibre stories that were previously financially or logistically out of reach.
“We are providing the bridge between cutting-edge technology and the art of storytelling. Alongside some great second unit content we now have two animated features currently in pre-production and a few campaigns for creative agencies so we are thrilled by the reaction of our early clients.”
The Charismatic Group has previouly launched a generative AI platform that can create short-form episodic content from prompts. It also worked with Russel and Atwell to produce its Christmas advert using AI techniques.
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