Channel 4 launches generative AI ad creator

Channel 4 Sales has launched a generative AI service called Smart Ad Engine that makes it easy for SMEs to advertise on TV.

Smart Ad Engine is free for SMEs to use to generate bespoke TV ads in minutes based on their existing online footprint and social media presence.

From there, businesses can access a suite of paid-for options from end-to-end campaign management services from Channel 4 Sales – from creative development through to Clearcast regulatory submission – ensuring quality, human-led creative that is fully compliant with the UK Code of Broadcast Advertising (BCAP Code).

Smart Ad Engine will have a particular focus on ‘new-to-TV’ brands.

It provides brands with a simplified experience – augmented by standard guidance and workflows led by Channel 4 Sales personnel - to produce TV-ready creative that is fully compliant with Clearcast guidelines plus channel 4’s own creative and ethical standards.

You can try out the Smart Ad Engine by clicking here.

Sam Hicks, head of advertiser strategy, Channel 4, said: “Smart Ad Engine is about unlocking opportunity for SMEs, giving all businesses the tools to compete with bigger enterprises. Backed by TV’s unrivalled reach and viewer trust, allied to AI-powered automation, Smart Ad Engine will enable all businesses to visualise impactful, compliant and responsible advertising.”