The brand’s debut title, Jamie Vardy’s Having a Party from Workerbee blends football, culture and entertainment with guests from sports and beyond
Banijay Entertainment has launched a digital sports brand called Players Network – powered by Banijay Entertainment.
Players Network will produce ”bold, personality‑driven, social‑first sports entertainment formats,” says Banijay Entertainment.
The brand’s first title, Jamie Vardy’s Having a Party, from Banijay UK label Workerbee, launches tomorrow (Wednesday 10 June), on YouTube, Amazon Prime and all major podcast platforms, including Spotify and Apple.
Jamie Vardy’s Having a Party is produced by Workerbee in collaboration with sports and entertainment content studio Contentuual. The video series will feature Jamie Vardy alongside guests from the world of sports, broadcast, arts and entertainment, comedy and other areas. It blends football, culture and entertainment.
Rebekah Vardy will also make special guest appearances on the show.
Banijay Rights is distributing the series which will also launch in the US. The launch will be supported by a major billboard campaign in the UK.
Jamie Vardy says: “I am excited to launch the podcast with one of the major players in the game, Banijay Entertainment. I am still an active player but having an opportunity to chat football and have a banter off the pitch is something that I am really looking forward to.”
Rick Murray, CEO, Workerbee adds: “Sport is a big part of our strategy, and we’re focused on creating digital-first formats that put great talent front and centre. Jamie Vardy’s Having a Party is a perfect example – it’s entertaining, highly shareable and driven by one of football’s biggest personalities. As we grow our direct-to-consumer offering, we’re looking for more projects that can connect with audiences across platforms and look forward to developing more projects with Jamie and Rebekah.”
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