The popular full-day free-to-attend event returns to dock10 Studios on Thursday 5 March 2026
The Broadcast Sport Content Summit returns to dock10 Studios, MediaCity, Salford next week (Thursday 5 March), and the final few tickets are now available.
The popular free-to-attend event focuses on the craft and commercial appeal of sports content. It provides a platform for sports content producers, sports clubs, sports federations, athletes, brands, and sports broadcasters to discuss best practice in making and distributing sports content.
The Broadcast Sport Content Summit covers everything from live sports coverage to branded content, sports documentaries to social media.
It brings together the industry in the North of England to talk through what works and what doesn’t, and to discuss the future of sports content and sports broadcasting in a fragmented world where linear TV, social media, YouTube, TikTok, sports apps and more are all constantly competing for the attention of sports fans.
The Broadcast Sport Content Summit is sponsored by dock10 and AJA.
As well as the extensive programme of speaker sessions below, the full-day event includes a networking lunch and post-event networking drinks.
Broadcast Sport Content Summit 2026 Programme
Fireside Chat with Ron Chakraborty
The BBC’s Head of Major Events, Ron Chakraborty, explains what the broadcaster has in store for its major sports coverage in 2026 and looks back on its successful broadcast of this year’s Winter Olympics. Chakraborty also talks about the benefits of free-to-air in the sports broadcast mix; the BBC’s strategy for sports across linear, online and social media; and how the BBC approaches the coverage of its sports rights to give it a distinct style and feel.
Speakers:
Ron Chakraborty, Head of Major Events, BBC Sport
AI in Sport (Interactive Session)
A 30-minute interactive session focused on the use of AI in sports production, where the audience answers a set of multiple-choice questions on Slido, and the panellists provide their immediate responses and reflections on each answer.
Speakers:
TBC
Fireside Chat with Karel Prince
The Broadcast Sport Content Summit is proud to welcome Karel Prince for an exclusive fireside conversation exploring the craft, creativity and cultural impact of modern sports storytelling. From shaping iconic visuals to redefining how audiences experience sport across platforms, Karel has consistently pushed the boundaries of sports content creation. In this candid discussion, he’ll share insights into creative leadership and delivering stand-out work in an industry where attention is hard won, and innovation never stands still.
We’ll unpack the evolution of sports branding, the convergence of broadcast and digital, and how authenticity, culture and community are driving the next wave of engagement. Expect behind-the-scenes stories, creative lessons, and practical takeaways for producers, commissioners, marketers and content creators looking to elevate their sports output. An unmissable session for anyone serious about the future of sports content.
Speakers:
Karel Prince
Chair:
Charlotte Wheeler, Director, Broadcast Tech & Sport Group
The Future of Live Sports Broadcasting
Content makers discuss enhancements in live sports coverage in recent years, and what fans now demand for live sports. The conversation includes how deep data integrations and AI-driven tools are revolutionising on-screen insights and driving better personalisation and fan engagement, how live sports are incorporating cinematic filming techniques, and more.
Speakers:
Nick Moody, Head of Broadcast, Sunset+Vine
Televising the World Cup 2026
This session looks at how the BBC and dock10 are working together to prepare for the world’s biggest sporting event. The companies are partnering on the remote production and presentation studio, which includes the creation of a new LED wall studio.
Speakers:
Richard Wormwell, Head of Innovation, dock10
Fireside Chat with Matchroom’s Emily Frazer
Speakers:
Emily Frazer, CEO, Matchroom Multi Sport & the World Nineball Tour
Engaging the Next Generation of Sports Fans
Hear about how sports federations are developing and producing content specifically designed to engage a younger sports fan base. We find out how this content is being produced and distributed, how it is being pitched to the next generation of fans, how successful this content has been in bringing in new fans, and how federations are using platforms such as YouTube, Twitch and TikTok to go direct to their younger fan base.
Speakers:
Fiona Wood, Strategy Director, Little Dot Sport
Tom Jackson, Group Director of Content, DP World Tour & Ryder Cup Europe
Sarah Essoof, Head of Production, 50 Sport
From Pitch to Partnership: Making Podcasts Commercially Successful
Podcasts and video podcasts have exploded in popularity in recent years, bringing in huge numbers of viewers/listeners and attracting swathes of brands wanting to be associated with this success and reach. In this session, we find out why podcasting has become such a powerful tool for advertisers, what brands look for in a podcast partnership and how podcasts can attract brand support for their content. Here we bring together experts from every part of the process, from pitching to execution, to share tips and best practice for winning and executing brand partnerships in both video and audio podcast content.
Speakers:
Shaunagh Brown, Brand Partnerships Consultant, Crowd Network
Max Lowe, COO, Invincibles Studio
Jay Mottershead, Co-owner & Presenter, Stretford Paddock
Chair:
Sophie Hind, Managing Director, Sport Social Podcast Network
How to Monetise Your Documentary
Documentary makers and distributors guide you through the maze of funding and monetisation opportunities that are available for factual sports content. Using specific examples from recent documentaries, you’ll find out how films and docuseries have been monetised across broadcast, international sales, sales to federations, brand support, distribution on YouTube, TikTok and so on.
Speakers:
Chris Peilow, Executive Producer, Noah Media Group
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