Nike unveils star-studded World Cup film Rip the Script

Nike has revealed its World Cup film, Rip the Script, which features appearances from a long list of the world’s biggest footballers.

The 6-minute spot, created by longtime Nike partner Wieden+Kennedy and directed by Dan Streit, is set inside a Hollywood studio.

It sees the impressive lineup of footballing talent turning the studio lot into a “playground for instinctive football,” says Nike. “As the story unfolds, each player brings their own energy and personality to the chaos. The result is a fast, joyful and unpredictable expression of the game Nike believes in most: creative, fearless and impossible to fully control”.

Rip The Script features current footballers Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vini Jr., Cole Palmer, Jamal Musiala, Virgil van Dijk, Bruno Fernandes, Kerolin, Alexia Putellas, Nico Williams, Fede Valverde, Estêvão, Tyler Adams, Alphonso Davies and Raúl Jiménez; football icons Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos; and sport and cultural figures LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko, LISA, Central Cee and Clint 419.

The film also includes six youth footballers from Toma el Juego, Nike’s community‑led street football platform. 

Nike says the film is a rallying cry for football lovers everywhere to “ditch the playbook and embrace attacking, creative, instinctive and joyful football — serving as a reminder that the game is at its best when players trust their gut”.

“We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,” says Enrico Balleri, VP, creative director, Global Brand Voice. “We knew Kim, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”