A stylised comic-strip animation, referencing pop-artist Roy Lichtenstein, to promote the new Gordon Ramsay series.


Post production Platform

Client 4Creative

Brief To use a stylised comic-strip animation to promote the new series.

How it was done Ramsay plays ‘The Culinary Crusader’ in kitchen-comicstrip promo. Platform’s John Cryer created illustrated stills from programme footage using half-tone print-style effects. These were animated and cut into show footage with audio used to build on the narrative.

Watch it On C4 now