MIPCOM: Content processing and re-purposing business re:fine has struck a deal with Optomen International.
The three-year deal will see re:fine provide content processing services, including digital storage, asset management, video encoding, and digital distribution for the sales and distribution arm of Optomen TV.
Optomen said it is working with re:fine to “facilitate its proactive move into digital distribution, taking advantage of the economies of scale associated with this method of global servicing”
The deal will see some 2000 hours of content processed, with the fourth series of Gordon Ramsay’s Kitchen Nightmares already digitised and digitally delivered to ten broadcasters and Hotel Hell, My Kitchen and Mary Queen of Frocks to follow.
Optomen International director of sales Caroline Stephenson said: “We are delighted to be working with re:fine, whose high level service culture, and vision of where the industry is going matches our own.”