New reseller XTFX, set up by former Tyrell managing director Simon Brett, has begun trading with a number of sales already under its belt, writes Farah Jifri.
New reseller XTFX, set up by former Tyrell managing director Simon Brett, has begun trading with a number of sales already under its belt, writes Farah Jifri.

Brett revealed to Broadcast that early deals include sales of Softimage XSI to Warner Bros for use on the latest Harry Potter movie and an Anystream system to BBC Resources plus several operator training contracts for Discreet and Shake.

The company is focusing on film editing and compositing kit and carries all the products previously available from Tyrell apart from Avid and Digidesign kit. XTFX has also inked exclusive UK reseller deals with Discreet, Anystream and Maximum Throughput.

Brett insisted that there is still life in the reseller market despite the string of closures by UK resellers over the past year including McMillan and Tyrell. He plans to offer more of a consultancy-based service to customers as well as sales and support.

'There is still a value-added service that a reseller can provide for the types of products we represent,' he said. 'What sets us apart is the products we carry and as well as the expertise we have.

'Training is going to be one of XTFX's principal value-added service offerings, along with sales consultancy, integration and equipment support contracts,' he added.

XTFX has a staff of nine - eight of them ex-Tyrell - with expertise across a range of areas in line with its products. Former Quantel man Jim Totman has also joined the company as regional sales manager.

XTFX is based on the ground floor of the Tyrell building in London, W1.

Topics