The Tyrell name will re-enter the UK reseller market this week when Ireland's Tyrell CCT opens an office in London's Soho.

The original Tyrell was closed in 2004 by its owner, advertising giant WPP, after 12 years.

The only remnant of the company was in Dublin, where its local management team completed a buyout of the Irish subsidiary.

The same former subsidiary will bring the brand back to the UK on 7 May with a two-room sales and demo office in Poland St. It will initially focus on nonlinear editing software and systems and storage technology from the likes of Avid, Apple, AJA, Blackmagic Design, Adobe and Isilon.

Tyrell CCT UK will be run by business development manager Nick Soper and regional sales manager Mark Lynn, who had also worked at the ‘old' Tyrell. Both are former Altered Images directors.

Backed by Tyrell CCT owner Bryan Malone, the team hopes to introduce a different approach to technology selling in the UK, using the old name but majoring on support and customer relations.

“We discussed the name and decided to retain it because it is a strong brand,” said Malone. “Tyrell CCT has achieved great success in Ireland and we felt it was the right time to bring our style of business to the UK market.”

Tyrell CCT UK will provide pre-sales, sales, consultancy, workflow, system design and integration and technical support services.