Celador International, distributors of Roobarb & Custard and hit quiz show Who Wants to be a Millionaire?, has appointed Editorial & Picture Services (Edpic) to create and distribute mobile video content and to produce the famous signature tune as a ringtone. The content will be available to all networks.
The rights include the original 30 x 5-minute episodes, produced by A & B TV, as well as the new 39 x 7-minute episodes which is animated by Monster Animation.
Edpic previously worked on the mobile content for Aardman Animations Wallace and Gromit film The Curse of the Were-Rabbit.
The original Roobarb & Custard was created and drawn by Grange Calverly in 1973 and based on his own pet dog.