Strategy & Technology (S&T), the London-based Interactive TV software developer, has been awarded the prestigious Queens Award for Enterprise.

The award recognises S&T’s achievement in growing sales of its products internationally over the last four years and having a well-defined and effective marketing strategy.

S&T supplies software for the creation, play out and display of interactive television content used by digital TV broadcasters, network operators and receiver manufacturers. 

The company wins the Award for growing exports more than six-fold to nearly £4m over six years.

In that time it has increased its proportion of exports to over 90% of total sales with sales made to markets in Europe, North America, Asia and the Pacific Rim. 

Managing director David Cutts said: “This is public recognition of the creative efforts of the engineers designing and selling our products around the world. I am incredibly proud of our achievement in becoming a small UK-based global company.”

Strategy & Technology Ltd was founded, initially as a two-man consulting firm, in 1996. It now has offices in London, Bristol, Louisville, Colorado, USA and Hong Kong.

One of its major successes has come from work to promote the international use of the MHEG standard for interactive TV that is behind the ‘Red Button’ services on Freeview and Freesat.