The division, an offshoot of its core outside broadcast business, will offer producers expertise in web streaming or uplink facilities for events currently without a distribution channel.
“We're convinced there's a growth opportunity for the supply of content to the internet market,” said SIS Live commercial project director Nic Christodoulou.
“It's a part of the market that hasn't been well serviced. There are smaller production companies that want to cover a live event but query the need to pay for a conventional OB truck. They still need the quality of production that looks like it comes out of a£7m scanner, so we've developed a technology and support package for them.”
SIS Live could face competition from fellow OB firm Arena TV, which claims it has also spotted a gap in the market to facilitate ad-hoc live event presentation or event production.
“Arena started off as a production company, but concentrated on OB since we didn't want to conflict with producer clients,” explained Arena managing director Richard Yeowart. “Since we now largely work for broadcasters, we might move into this area again.”
Meanwhile, SIS Live has purchased 22 Sony HDC-1500 camera channels from OB Gearhouse Broadcast to upgrade its fleet.
SIS Live OB director Mark Tugwell said: “Gearhouse has priced the equipment attractively, met all of our tight deadlines and continues to provide comprehensive after-sales support.”