Create positioning, naming and onscreen identity to reflect Sky Atlantic’s infusion of UK and US culture

Client BSkyB

Creative agency Heavenly

Brief Create positioning, naming and onscreen identity to reflect Sky Atlantic’s infusion of UK and US culture.

How it was done Heavenly focused on the brand’s overriding message - bringing cultures together - to create five idents around the concept. Each sees an instantly recognisable scene from the UK and the US spliced together to exist on the screen concurrently, creating a visual representation of the channel and its content.

Watch it Now on Sky Atlantic

Topics