Sohonet has appointed Phaedra Pardue to the role of sales executive for North America.

Pardue’s appointment is aimed at helping the company expand in the US.

Her most recent roles include a stint as a technology strategist at XO Communications and a strategic account director at Level 3 Communications.

Sohonet chief executive Dave Scammell said: “Phaedra has a solid understanding of new technologies such as cloud services and 4K, which makes her a real asset in terms of communicating the benefits of a range of new, flexible services that Sohonet will be launching.”