Sony has become the latest broadcast technology firm to turn its attention to 3D training after opening a customer experience centre in Basingstoke.

The new facility offers a TV production gallery with 3D switchers and the manufacturer’s Sonaps system, a showcase for its MPE-200 3D processor and a 3D training centre for stereographers and camera operators.

Sony Professional director of marketing David Bush said the company’s 3D Technology Centre in the US has shown that customers like to experience equipment first hand.

“We hope that our European customers will gain the same benefits,” Bush said. Last month, Wimbledon Studios based Pro3d opened a dedicated stereoscopic training facility, while 3D production company Principal Large Format, in association with Sky and On Sight, is hosting a three-day stereoscopic training course at the end of January.

Panasonic also provides handson 3D learning at its own Experience Centre at Pinewood Studios.