The collaboration enables the large-scale indexing, discovery, and repurposing of Banijay’s 200k+ hours of archives
Banijay Entertainment has partnered with Moments Lab to enable the large-scale indexing, discovery, and repurposing of Banijay’s 200k+ hours of archives, as well as reformatting and multi-channel distribution for its current productions.
Moments Lab‘s AI video understanding and indexing technology analyses every moment of a piece of content. It operates via facial recognition, landmark, landscape, context, and sentiment analysis, making the entire library of content searchable.
The move to partner with Moments Lab is the next stage of the Banijay’s cloud transition, following its work with base and Amazon Web Services (AWS) on cloud migration, content hub creation and media workflow transformation.
Moments Lab will now enable content to be quickly discovered in Banijay’s huge archive, using AI-enabled natural language enquiries through Moments Lab’s Discovery Agent.
Discovery Agent syncs with Banijay Entertainment’s existing digital asset management system to add a huge set of metadata to the content, enabling it to repurpose and monetise at-scale and across channels.
All material in the archive will be globally searchable and accessiblem, increasing the volume, reach and monetisation of Banijay’s brands on digital platforms.
Moments Lab’s MXT-2 AI model is trained on 1.5 billion data points and is tailored for high-volume video libraries of long, short-form and live content. Its features include Custom Moments, which are time-coded descriptions of key video moments tailored to user needs. In Banijay Entertainment’s case, it could pinpoint the most compelling scenes in a series of Big Brother; helping build viral shorts, trailers, or best-of compilations. With the addition of its new Discovery Agent, users now can make requests through natural language prompts. In this way, teams can more deeply explore the catalogue of 200k-hours and receive clip and story concept suggestions to fuel the creative process.
Damien Viel, chief digital and innovation officer, Banijay Entertainment said: “As Europe’s largest studio and home to the superbrand, creativity and innovation have always underpinned Banijay Entertainment’s activities. With our complementary digital transformation now well underway — from building a cutting edge content hub with base and AWS to partnering with Moments Lab — we remain focused on collaborating with first-class technology providers who can support us in broadening the reach of our content and maximising its value in what is a hugely complex global ecosystem.”
Moments Lab co-founder and CEO Philippe Petitpont said: “It was clear from the beginning that Banijay Entertainment shares our pioneering mindset and bold vision for how AI indexing can unlock new creative possibilities and revenue opportunities. We’re honoured to partner with the business on such an important endeavour – helping maximise the value of its impressive catalogue of original programming.”
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