Nova 125 truck will complete a tour of live sporting events, stopping off at Glastonbury Festival, before finishing at the Pride 50 Show

EMG-Pride

EMG UK has rebranded one of its OB trucks with a rainbow flag to celebrate Pride Month.

The Nova 125 truck will complete a tour of live sporting events, stopping off at Glastonbury Festival, before finishing at the Pride 50 Show. This includes supporting the broadcast of Matchroom Boxing fight between Ogawa and Cordina on 4 June, the Nations League football matches for IMG between England and Italy and England and Hungary at the Molineux Stadium on 11 and 14 June, the Gallagher Premiership Rugby Final for ITV Sport on 18 June on at Twickenham, and Glastonbury Festival between the 22-26 June; before finishing at the Pride 50 Show. 

The initiative is being run by EMG Group, with trucks across its operations in the Netherlands, Italy, and Belgium taking similar steps.

Wendy Stanborough, head of HR at EMG UK, said: “Having a diverse workforce means we embrace different views, experiences, and outcomes. Holding the values that we do, EMG UK wanted to make a statement in solidarity with Pride Month. Internally we will be running an awareness campaign focusing on allyship and we’re looking forward to Nova 125 taking our message of valuing diversity, inclusion and belonging out to the world.”

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